It’s very rare that you don’t need some sort of graphic to help get the point across.  Most people are more engaged and interested if you incorporate graphics into your communications. Graphic elements such as icons, logos, direction symbols can help explain your ideas with using less words. For example, the slider below shows a before and after of a one page flyer that suggests the best method for email workflow. I’m sure you will agree the more colorful version with graphic elements looks much more interesting.

So take the time to add color, graphics and images to your communications to keep their interests.